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Overview
The game industry is basically a regulated industry, and is in the process of transforming into a complex and sophisticated technology industry in line with the adoption of various new technologies such as VR, AR, and AI. Against this backdrop, the game industry is facing not only conventional legal issues (i.e., regulation on speculative game items, intellectual property disputes over contents, and consumer protection) but also newly emerging issues (i.e., disputes arising from application of such new technologies as blockchain, AI, metaverse, and P2E).
Yoon & Yang is the first law firm to establish the Game Center comprised of attorneys who accurately understand the traits of the game industry and who possess legal expertise in a wide range of fields. Based on extensive knowhow and accumulated experience in handling issues related to the game industry, the Game Center provides advisory service and presents optimal and practicable solutions for game companies that constantly face a number of legal issues, by strategizing on ways to counter gaming regulations and participating in the legislative process, resolving disputes on plagiarism of game items, and advising on overseas publishing and service of game items.
Yoon & Yang is the first law firm to establish the Game Center comprised of attorneys who accurately understand the traits of the game industry and who possess legal expertise in a wide range of fields. Based on extensive knowhow and accumulated experience in handling issues related to the game industry, the Game Center provides advisory service and presents optimal and practicable solutions for game companies that constantly face a number of legal issues, by strategizing on ways to counter gaming regulations and participating in the legislative process, resolving disputes on plagiarism of game items, and advising on overseas publishing and service of game items.
Key Services
- Strategizing and advising on game-related regulations
- Rating classification, rating rejection, ID verification, game money, probability-type game items, giveaways, game advertisements, and gaming disorder code
- Intellectual property dispute related to game items
- Publishing & licensing of game items
- Issues related to protection of trade secrets and disputes (i.e., misappropriation of trade secrets and non-solicitation)
- Issues related to protection and leakage of personal information
- Introduction of new technologies and relevant disputes
- NFT, P2E, P2O, metaverse, VR/AR/XR, convergence arcade, AI, etc.
- Disputes with game consumers related to the Electronic Commerce Act and the Advertising & Labeling Act
- Virtual assets
- Overall corporate legal matters, including M&A deals, taxes and labor management issues
- Foreign game company on tapping into the Korean market
- Hosting, electronic finance, clouding, etc. needed to provide game service
Representative Cases
- Represented the client company in the litigation seeking revocation of decision on refusal of report on content revision
- Represented the client company in the litigation seeking revocation of disposition notifying subject of rating reclassification
- Advised on motion for cessation of enforcement of disposition by the Gam Rating and Administration Committee
- Advised the client company related to speculative games
- Advised the client company related to cancellation of notice on amendment to the criteria for handling giveaways by a game supplier
- Advised the client company on gift certificates
- Advised the client company on licenses & permits and compliance matters related to e-sports arena
- Represented the client company in the case objecting to the Ministry of Culture, Sports & Tourism’s regulation on recreational facilities
- Represented the client company in the case seeking correction of corporate & local income tax
- Represented the client company in the audit of forex transactions by the Korea Customs Service
- Represented the client company in the litigation seeking recovery of account filed by the user
- Advised multiple game companies on licensing agreements (i.e., publishing and channeling)
- Advised multiple game companies on regulation of probability-type game items
- Represented the client company in the litigation seeking payment of publishing settlement money
- Represented the client company on game acquisition & transfer agreement
- Represented the client company on infringement of copyright and violation of the Unfair Competition Prevention and Trade Secret Protection Act
- Advised the client company on the charge of misappropriation of trade secrets
- Advised the client company on infringement of trademark
- Advised the client company on procedural defects as to convening the general meeting of shareholders
- Reviewed the client company’s agreement on joint development of land to construct the company’s building
- Represented the client company in the litigation seeking provisional disposition as to the decision on transaction support by the virtual asset exchange
- Handled the NFT & block chain projects for client companies and local autonomous body
- Handled the client company’s mobile game development compliance project
- Advised client companies on issues related to generative AI
- Advised the client company on M&A of a number of Korean gaming companies
- Advised the client company on publication of a game field manual in the Korean market and various issues related to the Game Industry Promotion Act
- Advised the client company on global game service agreement
- Advised a popular animation company on online game investment agreement
- Advised the client company as to the Ministry of Government Legislation’s analogous interpretation of the Game Industry Promotion Act
- Represented the client company in the litigation seeking revocation of disposition imposing penalty surcharge by a municipal body for violation of the Game Industry Promotion Act
- Represented the client company in the litigation seeking revocation of disposition imposing penalty surcharge by a regional employment and labor office
- Represented the client company in the litigation seeking revocation of disposition imposing penalty surcharge by the Ministry of Culture, Sports and Tourism
- Represented the client company in the litigation seeking revocation of disposition imposing penalty surcharge by the Korea Communications Commission (KCC)
- Represented the client company in the litigation seeking revocation of disposition imposing penalty surcharge by the Korea Fair Trade Commission (KFTC)
